IRN-BRU is the best-selling soft drink in Scotland and third top in the UK as a whole, behind Coca-Cola and Pepsi. Scotland is the only place in the world to where it out-sells Coca-Cola as the number one soft drink. AG Barr has now introduced IRN-BRU sugar free and IRN-BRU XTRA to its range.
What is the most popular drink in Scotland?
The Scottish refer to whisky as the “water of life” so it’s no surprise it’s the most popular drink in Scotland. A close second is Irn-Bru. A fizzy orange beverage popular in Scotland since 1901, Irn-Bru is as Scottish as kilts, bagpipes and haggis.
What is Scotland’s most popular soft drink?
Irn-Bru has long been the most popular soft drink in Scotland, with Coca-Cola second, but competition between the two brands brought their sales to roughly equal levels by 2003.
Does Irn-Bru outsell Coke in Scotland?
But through it all, Irn-Bru still outsells the mighty Coca Cola to this day and has dominated the Scottish soft drink market for over a century. For more stories about Small Brands That Outsell The Big Boys, click or tap the “Listen” tab above to hear the full Under the Influence episode.
Why is Irn-Bru popular in Scotland?
6. Irn-Bru originally became popular because sanitation was poor at the time and it was considered to be a healthy way to boost your energy by many people in industrial areas. 7. It used to be called Iron Brew, but the name was changed in 1947 due to fears over new labelling regulations.
Is Irn-Bru popular in Russia?
Irn-Bru became popular in Russia in the 1990s. By 2002, it was the third best selling soft drink in Moscow, beaten only by Coca Cola and Pepsi.
What flavor is Irn-Bru?
It’s orange but not orange flavoured but it’s exactly how you would imagine an orange drink that isn’t orange flavoured would taste, all orangey (but not orange). Their main flavouring is banana extract.
Is Irn-Bru Scottish?
Launched in 1901 in Scotland, IRN-BRU is a carbonated soft drink made to an original secret recipe, which contains 32 flavours. In 1901, steel workers working on the re-building of Glasgow Central Station were drinking too much beer to quench their thirst.
Is Irn-Bru a energy drink?
Launched in the summer of 2019, Irn-Bru Energy is an energy drink by UK based manufacturer, AG Barr. There are two versions of this drink available: Irn-Bru Energy (with sugar)
Is Irn-Bru good for hangovers?
However, the iconic Scottish drink, Irn Bru, is different. The Oxford Companion to Food calls it ‘important for its symbolic value as well as its refreshing qualities’ and highlights its value as a great hangover cure.
How many cans of Irn Bru are sold a year in Scotland?
Newly-launched Irn Bru Xtra sold the equivalent of 60 million cans during the year – a third of the figure for Irn Bru Sugar Free. Rubicon Spring water, another new product, sold 17 million bottles. Overall, revenue in the year to January 27 was up 8% to £278m, while pre-tax profits rose 4% to £45m.
What is Red Cola in Scotland?
Red Kola is a carbonated soft drink made from fruit extracts, and may include flavouring from the kola nut. Red Kola is made by various firms including Currie’s (operated by Dunns Food & Drinks Ltd), Solripe, and A.G. Barr.
What is the most popular drink in the world?
9 Most Consumed Beverages Around the World
- Water. Water is the most popular drink in the world. …
- Tea. After water, tea is the most popular drink in the world. …
- Coffee. …
- Orange juice. …
- Beer. …
- Soft drinks. …
- Wine. …
What does Irn-Bru mean in Gaelic?
Barr is the company that makes it. They do make other drinks but Irn-Bru is basically the drink in Scotland which outsells Coca Cola. It’s as much of a Scottish drink as uisge-beatha (whiskey)
Why does Irn-Bru taste different in England?
How is the Irn-Bru recipe changing? Irn-Bru bosses are slashing the drink’s sugar content from 10g per 100ml to just under 5g per 100ml. This will mean a calorie count reduction from just under 140 to around 66. AG Barr announced the move in 2017, and said it was part of a “long-standing sugar reduction programme”.
Why is Irn-Bru banned?
Along with Penguin biscuits and Marmite, Irn Bru was banned by the Canadian Food Inspection Agency for being “enriched with vitamins and minerals.” Banned in the USA. Haggis has been banned in the States since 1971, when the Department of Agriculture ruled against the consumption of livestock’s lungs.